ZEISS Hunting & Nature Now Operates as Independent VALYRA GmbH Under ZEISS Brand License From Oct. 1

The ZEISS logo on the riflescope shelf now answers to VALYRA, not the old Hunting & Nature org chart. Same brand license, new owner-managed company in Aalen, which means U.S. dealers need updated contact trees for service, allocation, and 2027 buys. The glass did not change on Oct. 1; the invoice path did.