Simms Gives Fly Shops a Week Alone on Flagship G3 Pro

Specialty fly shops just got a protected sell-through window on the brand's most important SKU. From Oct. 9 through Oct. 18, only brick-and-mortar authorized dealers can put G3 Pro on the counter before e-comm opens. That is a week of flagship margin without Amazon and the big catalogs undercutting the hangtag.