Remington Licenses Its Brand to RuffLand for a November-Only Kennel Line

Remington Ammunition has licensed its name to RuffLand for a November-only run of co-branded kennels, five weeks after putting Remington pet products into Walmart through Lexington Resources. The brand is being run as a licensing asset as much as an ammunition label, and a limited run lets Remington test what hunting-dog owners will pay for the logo without committing either company to a permanent line.