Minn Kota Starts Selling Fish Finders Under Its Own Name

Minn Kota's X Series hands electronics dealers a merchandising problem on day one. The Minn Kota-branded fish finders list at $1,099.99 to $3,999.99, and Humminbird's own site was still selling XPLORE and APEX units the same morning. Until Minn Kota says what happens to the Humminbird name, the wall carries two brands built on the same imaging.