Massimo Reports 100-Plus Dealer Leads for Its New 1,500cc UTVs

Massimo CEO Quenton Petersen said the company generated more than 100 prospective dealer leads and estimated initial demand above 100 units after soft-launching its 2027 Warrior 1500XD and Sentinel 1500 HVAC Crew UTVs at Equip Expo in Louisville, Ky., Powersports Business reported Oct. 29. Massimo is pitching dealers volume rebates, extended flooring and consumer financing on the 1500 Series, both built on a new 1,499cc inline four-cylinder engine. The lead and demand figures are the company's own estimates, the Equip Expo debut came before this week, and pricing and shipping dates were not given.