Leupold Prices a Made-in-Oregon First-Focal-Plane Spotter at $3,999.99, Pressing the Premium Long-Range Glass Tier

Leupold is competing in premium spotters on reticle integration, not glass alone. A first-focal-plane reticle that matches the shooter's scope turns the spotter from an observation tool into part of the aiming system, which is a harder feature for glass-first rivals to answer at the counter. Long-range dealers get a reason to sell the spotter and the riflescope as a pair.