Brownells' Former Europe Distributor Keeps Its Customer Accounts Under the ODOS Name

Brownells' European split ended with its former distributor rebranding as ODOS and taking the customer accounts with it. That is the risk in a licensing model: Brownells owned the name, the partner owned the relationship, and the data left with the partner. Brownells' plan for 12 official country storefronts reads as an attempt to keep the next customer list under its own roof.